CAPE TOWN
CYCLE
TOUR
The largest, timed cycling race in the world
- Owned and staged by the Cape Town Cycle Tour Trust with WORLDSPORT as key management partner
- The biggest mass participation event in South Africa – 35, 000 cyclists
- US$ 1 million+ raised annually for over 100 participating charities and social development organisations
- WORLDSPORT Arabia team delivered all Title Partner sponsorship programmes including branding, television, digital marketing & hospitality from 2005 – 2016.
