Awarded SPIA Gold for “Best Amateur Event” in the UAE
  • Worked directly with Daman to create a 3-year path to Title Sponsorship based on a targeted programme of community outreach and participation growth
  • Designed, launched and managed the Daman TriFit Challenge– a tailored 12-week first-timer participation programme which got 300 new entrants to the start line
  • Grew overall age-grouper participation by 10%+ annually over the first 3 years of Daman’s partnership
  • Successfully bid to host the 2022 ITU World Triathlon Grand Final in Abu Dhabi – the culmination of a 5-year strategy with ADSC and new Title Partner, Daman.