PICK N PAY
Worked with Event Owners to create tailored rights packages to fit the new sponsorship strategy
- Developed and implemented a 7-year sponsorship strategy for South Africa’s leading Supermarket around its new brand identity and “Inspired by You” brand theme
- Consolidated disparate portfolio of corporate sponsorship commitments into a tight Consumer Engagement platform
- Created PnP-owned events which connect directly with Pick n Pay’s core female shopper demographic
- Launched event-based charity fundraising programmes which elevated Pick n Pay to one of the biggest CSR contributors in South Africa
- Turn-key managed all sponsorship activation outputs—including branding, broadcast, exhibitions, product integration and hospitality—on PnP’s behalf across an annual portfolio of 60+
events.
